Selling art online
#2
Posted 07 October 2011 - 10:49 AM
art.com
redbubble.com
imagekind.com
To understand the pros and cons, think of it this way. Everything comes down to either time or money. if they company markets, sells and processes the order you have to decide is your time better spend doing those steps or letting another company do it for you and take a cut of the sale?
If you want to wrap each print or poster, sign it and place it gently into the mail truck, then doing it yourself might be the way to go. Of course that takes time. and you only have so much of it per day.
or
you can let the company do it for you, take a cut and give yourself more time to market elsewhere, shoot new work or make new contacts.
It all comes down to time or money.
#3
Posted 07 October 2011 - 11:21 AM
#4
Posted 07 October 2011 - 03:13 PM
I have tried imagekind zazzle fineartamerica and etsy.
Etsy: Kind of like an ebay for artists and YOU do everything before and after the sale. It is also highly saturated with photographers and also primarily a craft market. For the most part it is an 8x10ish market for images though people do sell larger at times. I don't lose money there and it has lead to some pretty large sales for myself and others. (Hotel orders for some folks I know and retail outlet for myself.)That is what keeps me on there as the couple prints I sell each month are not really worth the time.
Etsy Selling tricks: retag all your images with the Etsy recommended trends each month such as phlox purple or nougat brown. (I kid you not) Also spending hours and hours building treasuries so that you get featured in treasuries and might make the front page. WAY to much effort for to little return to do that much. Probably why I sell two a month.
Imagekind: It is an OK POD IF you market your own work and need a place that will print and ship. In the two months I was there I grew to HATE IK. Not a single image for sale showed up on Google. The internal search on IK is broke worse than a 1980 Yugo. Seriously the more key words you search for the broader the search gets. If you search for Chesapeake Bay you get like 1000. But do Chesapeake Bay Bridge and you have 10K. Chesapeake Bay Bridge Sunrise. 18 thousand results with an Apache Helo flying in Iraq on page one because it has the keyword sunrise. If that were not enough you assign a profit margin percentage for each image. That doesn't sound bad until you realize that if you set a % to get ~30 dollar 8x10s your 36x24s go into the thousands. If you set a reasonable 36x24 price then that % makes your 8x10s like 8 bucks…… (I think Redbubble is like this too)
Imagekind trick to selling: Not a clue how anyone sells anything on there unless THEY direct that buyer to the site. And then that buyer might wander off and buy from someone else so IMHO you are better off on Zenfolio than IK.
FineArtAmerica.com: Easy to use and effective. You set a price you want on each size. (The price you set is what you net) Cost is reasonable at 30 per year. Quality of prints is great. Internal search works. Images show up on google. Most sales are large framed or canvas prints. They pay out on the 15th of each month with no minimum threshold. (The 15th after your sales have cleared which is 30 days after the sale.)
FAA selling tricks: Easy as pie; shoot things that people want to buy
Zazzle: It offers the most ways to present your art but for me it was way too much time for a little return.
JC
#5
Posted 07 October 2011 - 08:14 PM
JCFindley, on 07 October 2011 - 03:13 PM, said:
I have tried imagekind zazzle fineartamerica and etsy.
Etsy: Kind of like an ebay for artists and YOU do everything before and after the sale. It is also highly saturated with photographers and also primarily a craft market. For the most part it is an 8x10ish market for images though people do sell larger at times. I don't lose money there and it has lead to some pretty large sales for myself and others. (Hotel orders for some folks I know and retail outlet for myself.)That is what keeps me on there as the couple prints I sell each month are not really worth the time.
Etsy Selling tricks: retag all your images with the Etsy recommended trends each month such as phlox purple or nougat brown. (I kid you not) Also spending hours and hours building treasuries so that you get featured in treasuries and might make the front page. WAY to much effort for to little return to do that much. Probably why I sell two a month.
Imagekind: It is an OK POD IF you market your own work and need a place that will print and ship. In the two months I was there I grew to HATE IK. Not a single image for sale showed up on Google. The internal search on IK is broke worse than a 1980 Yugo. Seriously the more key words you search for the broader the search gets. If you search for Chesapeake Bay you get like 1000. But do Chesapeake Bay Bridge and you have 10K. Chesapeake Bay Bridge Sunrise. 18 thousand results with an Apache Helo flying in Iraq on page one because it has the keyword sunrise. If that were not enough you assign a profit margin percentage for each image. That doesn't sound bad until you realize that if you set a % to get ~30 dollar 8x10s your 36x24s go into the thousands. If you set a reasonable 36x24 price then that % makes your 8x10s like 8 bucks…… (I think Redbubble is like this too)
Imagekind trick to selling: Not a clue how anyone sells anything on there unless THEY direct that buyer to the site. And then that buyer might wander off and buy from someone else so IMHO you are better off on Zenfolio than IK.
FineArtAmerica.com: Easy to use and effective. You set a price you want on each size. (The price you set is what you net) Cost is reasonable at 30 per year. Quality of prints is great. Internal search works. Images show up on google. Most sales are large framed or canvas prints. They pay out on the 15th of each month with no minimum threshold. (The 15th after your sales have cleared which is 30 days after the sale.)
FAA selling tricks: Easy as pie; shoot things that people want to buy
Zazzle: It offers the most ways to present your art but for me it was way too much time for a little return.
JC
WOW, thanks JC!!!
Art.com has a section called artist rising. Go to the bottom of the main page you will see artist rising. That is where you sign up!!
#6
Posted 08 October 2011 - 08:39 AM
#8
#9
Posted 13 October 2011 - 11:59 AM
#10
Posted 13 October 2011 - 01:04 PM
dgrits, on 13 October 2011 - 11:59 AM, said:
LOL!! That does make it a bit difficult to sell them!
I'm on FAA, and I've sold 1 print so far. It's just a matter of having what someone is looking for... so it seems.
I signed up and I have had a few people comment on how beautiful my stuff is but no sales yet!!! I am hopeful and you are right, it has to be what someone is looking for.
#12
Posted 14 October 2011 - 01:02 PM
pvincent, on 13 October 2011 - 01:35 PM, said:
If I might ask, what features are most important to you when choosing a site that helps you display and sell your work? Are there any features you would like to see from this type of site that you have not encountered yet?
to me, marketing is one of the top reasons to go with a site. Some sites offer all this stuff to you then turn around and say " all right, now go out there and market it!" Lets see, you create it, market it and they take a cut. Yeah, that is real fair.
I can give you numbers etc in an email.
#13
Posted 14 October 2011 - 01:03 PM
Susann, on 13 October 2011 - 01:04 PM, said:
Same here about FAA but in the same amount of time, Ive sold 30 on Art.com ( and 60 offline because of Art.com)
#14
Posted 14 October 2011 - 03:14 PM
The comments on FAA are basically meaningless BTW. Well, as far as sales go they are. They are a nice touchy feely good kind of thing but it is fellow artists making comments and they are not your core market as they have their own art and are often broke anyway. It is nice to get the comments but doesn't help with sales other than it moves you up a little on the internal search.
#15
Posted 15 October 2011 - 10:13 AM
The thing I like most about FAA is you set the price you want to make at all the different sizes. Sure there are a lot of people there that are happy to make $5 no matter what size print they sell. But, those people are not really your competition. The people buying my prints are people looking for a particular print. Not just someone saying oh that's nice and it's only 10 bucks...
The local photographer told me he tried many of the other sites and felt FAA was the best of the bunch. I regular see his prints selling. And I try to follow his suggestions, such as entering contests and joining groups. Both of these help steer traffic to your work.
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#16
Posted 15 October 2011 - 11:46 AM
JCFindley, on 08 October 2011 - 08:39 AM, said:
JC,
I agree that it is a small percentage. I find that the exposure I get thru the site outweighs the commission, meaning It is the monthly contacts that want to buy other sizes or actual prints that make up the difference. that is when I make $200 - $400 per print. Another aspect is maybe how I think of it. I had a lot of work sitting on my hard drive doing nothing. now, around the 23rd of each month, art.com sends me a check, each month since 2004 it has arrived.
now, I have people contacting me who bought a poster years ago, now have the money to buy the print version. over the years One retail chain bought 80 prints and another one 50 large prints directly from me because they saw it on art.com. I am right now working with a hotel chain that wants 60 prints. ( but they seem a little flaky) so I overlook the 15% for a larger 'picture' if you will.
My favorite story is that I was on the subway a few years ago and this kid had an art.com tube. I asked him to see it and he pulled out MY poster! that made me feel good.
but you are right, it is not for everyone
#17
Posted 16 October 2011 - 08:38 AM
Dave is right on on FAA. There are people that sell right off and people that sit forever with nothing. I have sold 16 images in the six months I have been on there and most are 24 inches or longer.
JC
#18
Posted 21 October 2011 - 07:51 PM
JCFindley, on 16 October 2011 - 08:38 AM, said:
Dave is right on on FAA. There are people that sell right off and people that sit forever with nothing. I have sold 16 images in the six months I have been on there and most are 24 inches or longer.
JC
To me, the funny thing is I put my work on FAA and redbubble for WAY LESS then art.com for the past year and have sold -0-
so to me the sites market quite differently

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