[Cole Sales]

My current prices/packages are below but I'd like to ask if I'm the only one having a extremely slow last few months? Do you think it has to do with my pricing? I am thinking about raising my prices but then having monthly/bi weekly coupons sent out in a mailing list or something. (What are your thoughts) Ex. I'd offer a $300 package and then send out various $25, $50, $75, and $100 off coupons to loyal buyers. Is this a smart marketing technique to get clients in? What do you do to bring your clients in, what am I doing wrong? Also, Do you offer mini sessions, are they successful?

My Current Senior Packages:

Standard Portrait Package $125

• Pre-shoot consultation to become familiar and learn about your personality, interests, and desired photographs.
• One-Two hour(s) of shooting time on location within the Kansas City metropolitan area.
• Multiple Outfits
• Multiple Poses
• Photographs presented to you in an online proof gallery.
• Color, Black & White manipulated images.
• One (1) Digital Yearbook Portrait
• Sixteen (16) Wallet Prints
• Eight (8) 3.5x5 Retouched Prints
• Six (6) 4x6 Retouched Prints
• Four (4) 5x7 Retouched Prints
• Two (2) 8x10 Retouched Print

*Additional Prints Available.

Deluxe Portrait Package $165

• Pre-shoot consultation to become familiar and learn about your personality, interests, and desired photographs.
• Unlimited shooting time on location within the Kansas City metropolitan area. (Usually 2-3 Hours)
• Multiple Outfits
• Multiple Poses
• Photographs presented to you in an online proof gallery.
• Color, Black & White manipulated images.
• One (1) DVD Slideshow
• Twenty Four (24) Wallets
• Twelve (12) 3.5x5 Retouched Portraits
• Four (4) 4x6 Retouched Portraits
• Four (4) 5x7 Retouched Portraits
• Four (4) 8x10 Retouched Portraits
• Two (2) 11x14 Retouched Portraits
• One (1) 16x20 Retouched Portrait

• Rights to All Digital Files (All photographs are provided on a DVD for you to enjoy share and select prints. The photographs are yours to keep and you may do with them as you please. These are finished photographs, not proofs. Each photograph is carefully reviewed and processed so you can be assured that each image will be a professional, high-quality digital photograph.)

More Prices http://www.colesales...hy.com/Services


Thank You So Much!

-Cole

[Dave W]

For an extra $40 you're giving them a lot more physical product and time. You're probably making less money on the bigger package than the smaller one.

You tell them they can do whatever they like with their digital files. Does that include entering them in contests and collecting prizes? Selling them to stock agencies?
You're better off to give them a license to print photos for personal use only.

As far as marketing...I dunno the answers to that, other than to think about posting only paid for photos to Facebook and tagging the images.

Regards
Dave

[Cole Sales]

Dave W, on 04 June 2012 - 03:16 PM, said:

For an extra $40 you're giving them a lot more physical product and time. You're probably making less money on the bigger package than the smaller one.

You tell them they can do whatever they like with their digital files. Does that include entering them in contests and collecting prizes? Selling them to stock agencies?
You're better off to give them a license to print photos for personal use only.

As far as marketing...I dunno the answers to that, other than to think about posting only paid for photos to Facebook and tagging the images.

Regards
Dave

Dave, That's why I'm thinking about re-working my packages. Thanks for the input!