I only use B+W multi-coated (prevents/reduces ghosting/reflection from sensor on digital cameras). The only exception to that is that I have a Hoya RM72 infrared filter. All that said, I also only use them in harsh conditions or to accomplish a particular shooting need (C-Pol, ND filters to attenuate light for long exposures, etc.).
Jim
"Civilization began with distillation." - Mark Twain
"There is very little that good wine and dark chocolate won't fix." - Me
Canon 20D, Canon 20D-IR
Canon 17-40 f/4L, Canon 24-70 f/2.8L
Canon 100mm f/2.8 macro, Canon 200mm f/2.8L II, Canon 1.4x Extender II, 580 EX
Tons-o macro goodies
Gitzo 1340 tripod w/ multiple columns
Manfrotto 3275 Geared Head
Manfrotto 488RC2 Ball head
Manfrotto 685B Neotec Monopod